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This web site states the following, "Is a national campaign to protect billfish from over-exploitation, with a goal of removing marlin, sailfish and spearfish from commercial sale in the United States." We noticed that the web page also stated " The campaign is a joint project of Wild Oceans." It also said " Formerly the National Coalition for Marine Conservation or NCMC and the International Game Fish Association. IGFA Our objectives are to use public awareness and political action to. Lions and tigers of the sea. Meet the International Game Fish Association." The header had Take marlin off the menu as the highest ranking optimized keyword. It is followed by Billfish Conservation Act, Importation, and Restaurant which isn't as ranked as highly as Take marlin off the menu. The next words takemarlinoffthemenu.org uses is Mercury. Billfish was included and might not be seen by search engines.